This is a good example because it implies that in order to 'not give up' you have to keep spending money. This is an ad from a drug store, they're trying to sell you their product by telling you that by spending money, you're not giving up. This could imply that you're weak or that you give up if you don't shop. Which clearly does not make sense in any way. In a word, it implies failure.
An example that I thought of on my own would be like a local pet store advertising something along the lines of: You should buy puppies, but don't beat your children.
This is Appeal to Tradition as a fallacy. appeal to tradition means that an assumption is made based off of the knowledge that older is better. It's what we've always known and therefore it's better and we should stick with it.
This example relates to appeal to tradition because it has two panels, both showing dates and both showing the same assumption that certain people shouldn't get married. What ever the reason was in 1960, the man in 2000 uses the same reasoning based off of the older generation to back up his claim that gay people shouldn't be able to get married. This implies that it's simply because marriage of other kinds wasn't allowed in the past and therefore it shouldn't be in the present.
An example of appeal to tradition that advertises a Nokia and tells the viewer something like, "Who needs all the apps on a smart phone" and it shows an older photo of people using Nokia.
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